EVERY Neighborhood, EVERY Body, EVERY Season, ONE Fairmount Park Conservancy

This social media fundraising campaign was a really fun, challenging project for the team that formed late 2017 as a video production partnership between myself, James Wasserman and Tony Heriza.  Tony and James are both experienced, talented media makers and it was great working with them on these videos and solidifying our relatively new collaboration with Fairmount Park Conservancy.

The purpose of this particular campaign was to highlight FPC's accomplishments in 2017 in a 4-part series of short videos based on their slogan for the amazing variety of work that they do in and around Philadelphia's park system: EVERY NEIGHBORHOOD, EVERY BODY, EVERY SEASON, ONE FAIRMOUNT PARK CONSERVANCY.

The most challenging aspect was honing in on a clear, concise encapsulation of their projects, events and initiatives because their work is so multi-pronged and comprehensive.  Cinematographer James Wasserman traversed the city, shooting in the woods, at park cleanup days, at Fairmount Park historic mansions, at events from hundreds of people sampling local beer in inner-city parks to a half dozen people meditating and then going on a guided hike in the woods.  Then James and Tony and I had to find a way to distill all the footage into four videos of one minute or less.  There is so much to say about Fairmount Park Conservancy but I'll let the videos tell the rest of the story.

It's probably obvious that I'm really jazzed about Fairmount Park Conservancy as an organization, so much so that I myself became a member as part of my end-of-year giving.